Before I start to highlight what you need to know about Blogging, let me ask you this question and please answer it before going through the article. Better still you can answer it after lol. Have u ever thought of why Google has enough information? To be honest, Google don't need more of it, it needs a better one. Blogging is becoming more competitive as you can see you have relevant results for almost everything you search for on Google through the helps of various blog worldwide. According to research, Blogs began in 1994. It was more of a personal diary those days. Content those days included a favourite website or personal work. Gradually “experts” noticed that blogging can be a new way to increase sales and grow exponentially. That was when ‘Blogging’ became a trend. Fast forward to 2021, blogging has changed. there are over 700 million blogs and less than 500 million bloggers on the internet. This means, 70% of bloggers have 2 or three blogs.
What is a blog? According to Wikipedia, a blog (short form of ‘weblog’) is a discussion or informational website published on the internet containing informal posts. In our Liberian setting many people thinks Blogger is a terminology used only in entertainment not knowiing that Blogging is a broad field. To clear the air on this radicolus believe I gonna name few types of Bloggers; we got FITNESS BLOGGER, LIFESTYLE BLOGGER, FASHION BLOGGER, SPORTS BLOGGER, FOOD BLOGGER, ENTERTAINMENT BLOGGER and the list goes on and on.... You can do your research about them to better clear your mind.
What is the purpose of a blog? To briefly explain this, the main purpose of the blog is to connect you with a relevant audience and generate quality leads. If you become really good at this, you can create a niche authority
What is Blogging? And who is a Blogger? Blogging is the collection of skills required to continuously write while A Blogger a person who applies his/her skills to produce better quality articles. There are various skills required to be a blogger. There are certain things that you should know to stand out in 2021 as a blogger. It includes writing an attractive title to give a proper meta-tag and from SEO to backline.
The relevance of Blogs/Bloggers There are lots of relevance in Blogging. Bloggers are one of the most important people in the world today because they have the power to build and destroy your brand, business or art at any given moment. I'd like to pen down all of the relevances of a blog or Blogger but it will only make you lazier therefore I will only list Three and briefly explain them. If you like I will also reference you to people or company you should ask. I argue you to do a thorough research in order to have a vast knowledge on what I'm discussing here.
1. A blog/Blogger can help advertise your brand Research shows that around 80% of companies prefer to have an advertisement in the form of a series of articles instead of the traditional "buy now" agenda. And customers are also getting a little tired of the conventional ways of commercials and advertising, so Blogging is a creative ways to present your services are crucial to the modern business environment. Ask Karishma or Nicom Distillery how people are thirsty to drink Motana wine lol
2. A blog can build your reputation in a particular field of your interest and become a figure of authority Nothing can beat a good solid reputation, and blogging makes an essential investment into this process because it allows you to share your perspective with your audience in a new way. Ask BBL they will tell you lol
3. A blog can help you appear more trustworthy or the opposite of it
People trust the written word, and blogs improve the level of trust towards your organization or venture. Make sure you are providing helpful and accurate content, encourage discussions and knowledge sharing, and you will see the increased trust in your brand. Ask Fred Ola about PEPPERKALA or ask Dang about The Liberian Influence lol.
Hope you’ve learned something positive about the world of blogging WRITTEN BY: OUSMAN BAH
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